MEET
JONATHAN MILDENHALL
CMO, Rocket Companies; Co-Founder and Chair of TwentyFirstCenturyBrand; Former CMO, Airbnb
ABOUT JONATHAN
Jonathan Mildenhall has been recognized as a global leader in branding, marketing, and commercial creativity for three decades. Having spent 15 years in London working on brands like Audi, PlayStation and Smirnoff, Mildenhall moved to the US in 2006 to lead the creative fortunes of The Coca-Cola Company. During his eight years there Coca-Cola enjoyed unprecedented creatively driven commercial growth. In 2014, Mildenhall moved to San Francisco to join Airbnb as the company’s CMO and in just four years, Airbnb grew from challenger brand status to arguably the world’s most influential (and valuable) travel brand.
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In 2018, Mildenhall co-founded the marketing consultancy TwentyFirstCenturyBrand, which has served companies including Pinterest, Uber, Peloton, Nextdoor and Mars, helping 21st century companies define and invest in their brand and 20th century companies pursue radical marketing transformation. Via the ‘Four Pillar’ model, Mildenhall and his team helped redefine what it takes to build the most influential brands of our time.
In January 2024, Mildenhall became the first-ever Chief Marketing Officer of Rocket Companies, where he leads marketing and communications across all of the company’s brands, while remaining Co-Founder and Chair of TwentyFirstCenturyBrand. In 2026, Ad Age named him its CMO of the Year.
Sales, Marketing & Customer Service
Business & Management
Innovation & Trends
TAGS & EXPERTISE
Branding • Marketing • Innovation • Leadership • Communication • Storytelling • Personal Branding • Entrepreneurship • Future of Work • Diversity & Inclusion
SPEAKING TOPICS
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As one of the most respected practitioners in transformative branding, Jonathan Mildenhall brings a level of expertise and success that few others can match to help drive significant growth and financial value. Having helped build some of the world’s biggest brands including Airbnb, Coca-Cola and Audi, Mildenhall is an expert at identifying what companies need to change in their marketing strategy to build community-driven brand loyalty. His goal is simple: build the most influential brands of our time through driving growth of financial, consumer, cultural, and employee value.
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During these uncertain times there is one thing that is certain — the rules of marketing are evolving. This innovative marketing expert explores how organizations can reassess their company’s hierarchy of needs to increase efficiency and more effectively respond to challenges presented by global changes and constant disruption. With real-world examples, Mildenhall provides audiences with guiding principles that can help build value.
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Jonathan Mildenhall believes that we all have the opportunity to make a significant impact on the world today. Jonathan compels individuals to dig deep into their own experiences and explore new ways of looking at what’s possible. In this presentation, Jonathan will inspire audiences that by taking a social stand and defying stereotypes, a brand can become a beacon of hope, and able to shine a light of optimism and happiness. In addition, Jonathan encourages people to find passion and purpose in what they do and to not shy away from challenges.
FEATURED BOOKS
FEATURED VIDEOS